Being positioned to the HNIs of the world, we arrived at the brand purpose to position WT as more than a mere lifestyle or concierge company, instead a brand that encourages it’s client base to succeed and exceed expectations and live life to the fullest, while it takes care of their lifestyle needs. Our challenge was to arrive at the brand purpose, articulate the brand, create a unique identity and extend that to a full-fledged brand manual.
WT – A NEW CONCEPT OF LIVING
We arrived at the WT brand idea & design from a simple learning that all lifestyle brands, be it the travel agencies, restaurants, hotels, brands, clubs etc. provide the same offer to everyone and are not individual centric.
WT was hence positioned to serve the exclusivity and uniqueness in their customers.