Branding a brewpub in Bengaluru is always challenging, especially when you too many opening too frequently. Uru is the latest brewpub in Bengaluru. 60000sq ft land area. J P Nagar. Largely open with 4 Clear zones.
We gave this place a whole new meaning by firstly positioning it as a BREWPARK because of the overall feel of the place and thereon, creating a brand experience connecting the mother brand and all other 4 zones.
Uru was not conceived a place. It is a state of mind. It is home. It is a feeling.
It’s where you drop all those masks and be yourself.
It comprises many moods, needs, and choices. It is unconfined.
So even if its for a little while, quit the fast life, escape from the madness, leave behind the noise and…Just Uru.
Our scope included identity creation, sub brand identity, giving the brand a unique and distinctive personality, brand experience, packaging design, inpub branding, leading up to a brand launch idea.