Before we get into the ‘why’, let’s briefly touch upon the ‘how’. There’s the layout and structure – yes, in this case, looks matter here. Pick the general web design theme (funky, formal, monochrome, template, your pick.) based on your product or service. Ensure that the fonts and graphics you use accent the chosen theme. The language you use is another important factor. You have got to ensure that you language aids the readability of the entire website and is free of grammar and spelling errors (obviously). Lastly, the content – clarity is the most important factor. The content should be well-researched so as to ensure professional and customised web development.
Now, without further ado, here are five things you should do to get a good quality website:
1. Generate Traffic:
Let’s face it, the main reason behind creating a website is to attract viewers. If your website is one of good quality (thereby checking off all of the aforementioned points), then it ensures that viewers like what they see and therefore either visit the site again or share it with their friends or both.
2. Add Value:
A good website adds value to both the brand and the viewer. Your brand can be enhanced by well thought out and continuous web design and development. If your website is aware of its demographics, then it can easily cater to them by hosting content that would be of value to them.
3. Make a Sale:
The added value for the brand and customer leads to product differentiation – where customers are easily able to single your brand out, which is especially important if you are in a competitive industry. This, in turn, translates to higher sales.
4. Increase Social Media Presence:
When your website contains good content, it is more likely to be shared online by viewers, thereby reaching a larger audience – in all likelihood, a different demographic. This increases traffic and perhaps even sales. Either way, your brand is publicized.
5. Make it Everlasting:
Content that is of high quality and adds value to the lives of many and is likely to stick around for a while. They do not have to be revised every now and then, because they are good enough to stand the test of times, so to speak. And that is what you must aim for, good quality content that becomes signature to your brand.
Ever heard the phrase, “Quality over quantity”? Only a gazillion times, we’re sure. And as it is the case with most cliches, there is (more than a little) truth to this one too. If you’re going to take the trouble of creating a website, you might as well make it a good one.